A Marketing and Advocacy Resources Bibliography [PDF] is available online at the website of the Federal Library and Information Center Committee (FLICC). The bibliography is divided into sections for resources on:
- Best Practices, Benchmarks, Guidelines, Toolkits, and Performance Measures
- Branding, Market Research, Advocacy, Strategic Planning, Return on Investment
- E-Marketing, Blogging, Podcasting, RSS, Wikis
- SLA Resources (available to SLA members)
The bibliography was compiled by librarians Roger Garren, Sharon Lenius, and Michele Masias.
The mission of FLICC is to "foster excellence in federal library and information services through interagency cooperation and to provide guidance and direction for the Federal Library and Information Network (FEDLINK)."
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