Britain's Prime Minister Gordon Brown announced several major initiatives in a 22 March 2010 speech about Britain's digital future and introduced a Number10 Downing iphone app the same day. Initiatives described in the speech include:
- Establishing of a new Institute of Web Science to be led by Sir Tim Berners Lee and Professor Nigel Shadbolt (the team behind data.gov.uk)
- Extending of broadband services to many more households
- Freeing up more geographic data from the Ordnance Survey for developer re-use
- Shutting down nearly 500 government websites in the name of efficiency and effectiveness
- Replacing the Directgov portal with a customizable MyGov web service
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