Marketing your library and its digital content

I came across a great article that provides marketing tips for the corporate library. With the article written several years ago, I've updated a few of the suggestions:

1. Implement a library blog to provide clients with regular updates on what the library is doing.  Advertise new resources, training sessions, and tips on utilizing the library's information sources.
2. Host an information fair.  Advertise the event with a few giveaways to increase interest (ask vendors to kick in a few promotional items for the event).  Use a few computers to display your digital content/databases.   Have staff attend to each computer to provide visitors with a quick demonstration of the resource.
3. Host brown bag sessions on topics of interest.  Give them an opportunity to associate your library with more than just books and journals.  Invite speakers to give lectures on how to tackle some of the more pressing issues faced by the departments within your organization.  Present on the latest technology and provide examples on how it can be used to improve communication and streamline tasks in your clients' lives.

In the same vein, I've included a link to a marketing post on the "Creating Passionate Users" blog.  In particular, pay attention to the table that contrasts old-school marketing and neo-marketing.  Also, take a look at the marketing presentation I found on the Rochester Regional Library Council site.  With library marketing being a never-ending task, these resources can help you develop your own successful strategy. 

Comments

[Joe Pulizzi, Junta42]

Completely agree about the blog. There is nothing an organization can do that returns more right now that launch a blog.

Best
Joe