Job/Req #: 206950
Apex Office: Philadelphia
Position Location: Little Falls, NJ
Job Description:
Web Analytics Manager
Little Falls, NJ
Contract-to-hire
Experience in the pharmaceutical or general news site industry is preferable, but, not mandatory.
Strong marketing background (strategic) would be great, but, high demonstrated skill level in Web Analytics is the most important quality.
Looking for a Web Analytics Specialist, with strong analysis and implementation skills.
The analysis component deals with studying the user activities captured via a variety of means such as server log files, page tags, search logs, custom-scripts, etc.
The implementation component is about making adjustments to the website to optimize it. For adjustments and optimization, a competent web analyst must convert raw information into actionable information. Moreover, you must elaborate on what or where fixes are needed. To achieve this, the required skill set suddenly broadens because you need to understand all the aspects that bring a website together.
The Web Analyst should understand the subjects listed below (at least at a basic level) and be able to come up with solutions.
Some of them include, but are not limited to:
Navigation principles.
Page layout.
Copy issues.
Traffic issues.
Taxonomy issues.
With these in mind, the general skill requirements are as follows:
Analytical and detail oriented exploring data, discovering patterns, meaningful relationships, anomalies and trends.
Business translating business needs to analytics requirements.
Marketing and brand building driving traffic, integrated campaigns, online branding tactics and principles.
Information architecture knowledge of established practices, suggesting changes to navigation, page design, task design.
Technical - understanding of website development.
User behavior and habits understanding differences, trends to develop strategies to accommodate them.
Apex Systems, Inc. is an Equal Opportunity Employer and encourages minority and female applicants to apply.
Interested in this Position? http://www.apexsystemsinc.com/seekers/displayjob.asp?id=206950
