Seeking search subject matter expert with experience defining and managing taxonomy, topic sets, synonyms lists and other content management related tasks that have an impact on the search experience. He/she will understand how to optimize various site elements, including site structure, link popularity and copywriting and developing ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts. Additionally, he/she will bring a thought leadership mentality, excellent project management skills and a well-honed ability to interact effectively with a wide range of individuals.
Minimum of five years experience managing an enterprise search platform – such as Vivisimo, Google, Microsoft, Coveo, across a number of website properties.
Advanced knowledge and analysis capabilities in the following
disciplines: keyword research/list development, site content
optimization, internal and external linking, search engine and directory
submissions, traffic analytics and trending, analyzing and optimizing
search on a web platform with an e-commerce and community components
using content, meta tags, title tags, breadcrumbs, URL’s, SEO relevant
copywriting/editing as tools to execute the search strategy
Minimum 1-3 years of SEM, SEO and social media reporting and analysis and the social web.
Solid understanding of the web, user experience, content management, editorial workflows, search engine optimization, search engine marketing, and web standards.
Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment