RMSLA chapter member Marcy Phelps presented a fun, informative and valuable session at SLA2009: I’m Not Cheap, Just Cost-Conscious: Market Research to Fit Your Budget

These days, every organization is watching their bottom line and looking for ways to economize. Marcy’s timely presentation focused on a variety of reputable low cost resources for on-line Market Research. She also made it clear that the trade off when using low cost sources is that they take more time than the pre-packaged reports available from commercial market research companies. I recommend that you take a look at Marcy’s presentation – you might find a few gems to add to your favorite Market Research resources. A copy of the handout for the presentation is available at http://www.phelpsresearch.com/sla2009.html

My Top Three favorite sources out of Marcy’s list are:

• Biznar, http://www.biznar.com, a free, “publicly available deep web search engine that uses advanced federated search technology". Biznar allows Boolean searching and you can limit your search results by year. The search results are clustered by the most frequent : Topics, Authors, Publications, Publishers and Dates. After you get the search results, you can limit the results by a list of sources unique to each search.
• The U.S. Commercial Service is the trade promotion unit of the International Trade Administration. The Market Research Library search interface found at http://www.buyusainfo.net/adsearch.cfm?search_type=int&loadnav=no provides a better index to the Commerce department’s Market Research reports than Stat-USA, and it’s free!
• You can use the free features of Zapdata , owned by Dun & Bradstreet, for Industry data for U.S. companies, based on four digit SIC codes. http://www.zapdata.com/ The free report provides an overview of the number of U.S. establishments; the number of people employed in the industry; total annual sales in the industry; the average number of employees per establishment in the industry; the average sales per establishment . In addition, the report provides a breakdown by State and major Metropolitan area and a Market Analysis of the U.S. market by D&B’s proprietary Eight digit SIC code categories.

Reported by Kathleen Rainwater
Competitive Business Research
www.competitivebusinessresearch.com

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