That's the question writer Vadim Liberman attempts to answer in the September/October 2006 issue of The Conference Board Review.
""Diversity executives need to recognize that making the business case does not weaken the reality that it's still the right thing to do. The two do not negate each other," [Sondra] Thiederman says. But what about a CEO who isn't yet convinced of the business case who hires a diversity executive because it's the moral thing to do, or because it makes for good PR? In those cases, it's the diversity officer's job to educate her CEO about how diversity can impact the bottom line."