Do you know the business you're in - as in your employer's business?
Do you, when you provide information services, include analysis to interpret the information, identifying risks and opportunities?
Do you provide training not just in how to search but how to do research?
I've copied the following from Dave Pollard's blog. What do you think?
Everyone needs to be a competent researcher -- this is essential to innovation. Most people think research is the same as search, and very few schools teach how to do research properly. Information professionals need even deeper research skills, to teach and assist the other employees of the organization, and they also need to learn their employer's business, to make effective use of the research they do. In doing so, they develop the capacity to understand and articulate the risk implications and innovation opportunities that emerge from new information, and the cost of not knowing.