The SLA Minnesota Chapter invites you to attend:
Don't make them think: Create an easy-to-use website and catalog for patrons based on user experience observation
Margaret Ostrander, senior knowledge strategist for Thomson Reuters, and Kat Jayne, intranet content strategist for Thomson Reuters, will conduct a workshop based on a user experience testing initiative that earned them the 2010 Innovation in Action Award from the SLA Minnesota Chapter.
WHEN
Tuesday, March 15, 2011
6:15-6:30 p.m. Registration
6:30-8 p.m. Program
*Workshop will be in a computer lab; no food or beverages permitted
WHERE
Thomson Reuters
610/620 Opperman Dr.
Eagan, MN 55123
651-687-7000
Attendees should follow the signs to "Visitor Parking" and enter the main building (D building). Someone will be waiting in the lobby to check in participants and take them upstairs to the event.
*See below for a map.
COST
$10 Library association members (SLA, ASIS&T, SCIP, MALL, etc…)
$5 Students, unemployed, or retired
$15 Guests
REGISTRATION
Please RSVP by Monday, March 13th.
STEP ONE:
If you are planning to attend, email the following information to minnesota.sla@gmail.com:
Name(s)
Company
Member of which library association, if any
Phone number
Is this your first meeting?
Do you need a receipt (other than PayPal if applicable)?
Will you be paying by check or PayPal?
STEP TWO:
Make payment through PayPal:
Or
Send a check payable to MN Chapter SLA, to:
Becky Steindorf
59 Langer Circle
West St. Paul, MN 55118
(Please include a copy of your registration email if possible.)
Please note:
If you register, we expect you to pay – even if you are unable to attend.
There will be a $5 surcharge for registration made after the deadline.
Those who register after the deadline are not guaranteed food or seating.
CONTACT WITH QUESTIONS
Rachel Wangerin – Rachel.Wangerin@gmail.com
Dru Frykberg - Dru.Frykberg@state.mn.us – 651-259-7177
Karen Mackey – karen.mackey@donaldson.com – 952-887-3018
PROGRAM DESCRIPTION
Need to do more with less? You can transform your websites and OPACs to be more intuitive and easier for patrons to use – without additional funding. In this hands-on session, you will practice user experience observation that is easy to implement in any library or information center setting. You will be guided through creating a testing plan and practicing observation techniques with a partner. You will learn about the process for conducting successful user observation, from recruiting patrons to analyzing results. Methods for remote testing will also be covered. You will leave the session able to define the value of user experience observation for your organization, to sell the initiative to your stakeholders, and to improve your web presence for your patrons based on evidence-based user experience methods.
This workshop is based on a user experience testing initiative that earned the presenters the 2010 Innovation in Action Award from the SLA Minnesota Chapter. In their work within the Thomson Reuters intranet team, Kat Jayne and Margaret Ostrander have experienced firsthand the transformational power of centering their work around user experience methods. The result has been websites of higher quality and greater usability – and more efficient, delighted users.
MAP
Download Eagan_Map_to_Thomson_Reuters 2011
