Fund raising: Gift baskets
In my region (Upstate NY) several library consortia have done fund raising efforts using gift baskets (example). Looking at what they have done, it seems that this could be an effective tool for any library. Howver, creating a gift basket -- especially one that is to be raffled or auctioned off -- may not be as easy as it sounds. So here are five tips from Julie Briggs, co-owner of the Syracuse Gift Basket Company, on how to create a great gift basket:
- Vary the sizes of the items you include in the basket. A variety of shapes and sizes will give you a more pleasing design than a collection that is close in size and shape. For example, instead of using 5 candles, use one candle and pair it with a bath pillow, some lotion and a journal.
- Odd numbers look better than even numbers, and an asymmetrical design will be more pleasing than a perfectly symmetrical one.
- Place the tallest objects in the
back and work down to the smallest in the front.
- Choose a fun theme, and carry it out
with the gifts and the decoration and the container. A “Mexican Fiesta” basket
can have chips, salsa, margarita glasses, and a cookbook; it could be decorated
with chili peppers, maracas, and a sombrero. You could use a chip bowl as the
container.
- Keep color in mind when choosing your gifts. It’s really hard (even for professionals!) to make a collection of gifts look nice when the colors clash. If there is something you really want to include and it doesn’t match the other items, wrap it in coordinating tissue paper.
More Advice:
When I created a gift basket for one of the raffles (photo), I had a difficult time finding items for the basket. Why? Because I wasn't clear with myself about what the theme was going to be as well as how big the basket was going to me. So here are a four more tips from my experience:
- Be clear -- before you begin to create the basket -- what the theme is.
- Decide upfront how big you want the basket to be OR how many items you want in it. After you've made that decision, then find an appropriate container.
- Look at what you already own and consider if there is something that you should re-gift and place in the basket. Is there a gift you have recieved -- and not used -- that would make a nice addition to the gift basket?
- Consider adding a gift certificate to the gift basket. Besides considering a gift certificate from a local business, consider if you have a service that would be useful or fun -- help planning a garden, consulting services, cooking dinner...
Creating a gift basket can be fun and a great way to help an organization raise money. Doing a fund raiser with gift baskets can be a community builder as well as profitable. Why not give it a try?
