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7 posts from March 2011

30 March 2011

Toot Your Own Horn Preview - Sean Branagan

“Branding and Message Development” will be presented by Sean Branagan at the April 8th UNYSLA meeting, "Toot Your Own Horn."  Here is a preview:

Part 1: Branding is not about the logo or tagline

Many of us have been fooled: We have been taught to believe a brand is a logo or “mark” or cute tagline. These are assets of a brand. Using well-known successful brands as example, we will discuss the process of creating a brand key and how to use it to guide the development of brand assets: logos, colors, themes, taglines, campaigns, etc.

Part 2: The “Not-so FAQ”Methodology

With complex products, services and organizations, we developed the “No-so FAQ” process as a starting point for client message development. It is an iterative process, that goes wide and deep with a list of probing questions -- “not so frequently asked questions.” This Not-so FAQ is then used as the basis for ever-shorter narrative messages. The Not-so FAQ creates a basis for supported messaging, that’s clear, thoughtful, and meaningful to the market. It is a process the helps identify gaps and discrepancies that exist in how you think and talk about yourself.


Sean Branagan is a serial entrepreneur, technology marketer, consultant, educator and speaker on marketing, online and digital media and technology startups.

Sean is Director of the Center for Digital Media Entrepreneurship at the Newhouse School at Syracuse University. He is also CEO and eVangelist of Digital Vertical Marketing, a search and social media marketing firm serving companies in key vertical industries; founder and president of Communigration, Inc, a technology marketing firm working with companies worldwide; and General Partner of C3 Strategic, LLC, a management consulting and venture firm for early-stage tech companies.

Sean is a recognized expert in interactive marketing, primarily with technology and business-to-business companies. A graduate of the Newhouse School of Public Communications at Syracuse University, Sean’s experience with the Internet and World Wide Web began in 1993 at a national super computing center. Since then, he has engaged in online strategy and interactive marketing for all kinds of organizations, including Bulova Watches, ClearBlue Technologies, Cutco Cutlery, The DuPont Registry, Global Marine Systems, Ltd., Indium Corporation of America, Lighthouse International, NaviSite, New Era Cap Company, Rack Room Shoes, Syracuse University, Time-Warner/Road Runner, Welch-Allyn, Wilton-Armetale, UTC/Carrier and Zogby International.

Students - Attend the UNYSLA Spring Meeting for Free


Interested in networking with local information professionals?

Eager to market yourself and your achievements to potential employers?

Consider volunteering as a “student shadow” at the Friday, April 8, 2011 UNYSLA Meeting, "Toot Your Own Horn: Measuring & Meeting Your Objectives" in Liverpool, New York (just outside Syracuse).

Library and information studies students will “shadow” each speaker, which will include introducing their speaker, sitting with him/her at lunch, and writing a short article for the UNYSLA website.

Apply now to be a student shadow and attend free of charge!

Email the following information to Erin at erin.rowley@us.bureauveritas.com by April 1:




Expected graduation date

SLA member (yes or no)

A brief paragraph (250 words or less) on your career plans
and how shadowing at this meeting can help you achieve them.

28 March 2011

Student opportunity to attend SUNYLA Conference

Financial assistance is available for a library school student to attend the annual SUNY Librarians Association (SUNYLA) conference at SUNY Plattsburgh, from June 15 – 17, 2011. The purpose of the Scholarship is to offer an introduction to academic librarianship, provide professional growth opportunities and encourage involvement with SUNYLA.

The Scholarship is a voucher covering:

  • Travel (maximum $350) and lodging costs
  • Registration fees
  • Conference meals

You qualify if you are currently enrolled in a New York State ALA accredited MLS program or its equivalent.

To apply:
Write an essay of no more than 800 words on the following topic: The 2011 conference theme is Shared Borders: Collaborating for Success.  How can academic libraries and librarians collaborate with one another to better meet the evolving needs of their users?  Please discuss specific ideas for potential collaborative efforts and how you expect them to succeed in today's information environment.

The essay will be judged on both content and the logical, literate development of your essay.

Deadline is April 15, 2011, and the recipient will be notified by May 6, 2011.
Please e-mail as an attachment (.doc or .pdf) to Wendi Ackerman ackermaw@upstate.edu

16 March 2011

Want to share a ride to the UNYSLA Spring Meeting?

14 March 2011

Registration is open for "Toot Your Own Horn: Measuring & Meeting Your Objectives"

Register here for UNYSLA’s Spring Meeting,  http://sla-divisions.typepad.com/unysla/registration/

Toot Your Own Horn: Measuring & Meeting Your Objectives

Date: Friday, 8 April 2011
Location: Maplewood Inn, Liverpool, NY
Time: 10:00am-3:00pm

We will be joined by Jill Hurst-Wahl (Syracuse University), Jim DelRosso (Cornell University) and Sean Branagan, (Syracuse University) to explore library assessment and marketing.  Learn how to measure the value of your work, and how to effectively express that value to others.    Proving your worth might just help you with your next promotion or achieving tenure.  Networking with your Upstate NY colleagues won’t hurt either! 

Registration fees include a buffet lunch:

SLA Members: $55

Non-members: $65

Students: $30

Maplewood Inn

400 Seventh North, Liverpool, NY 13088 (map)
Main: (315) 451-1511
Toll Free: (866) 318-9937

A small block of rooms is available at a special UNYSLA rate of $79 + taxes (Business Class is $89 + taxes) for April 7. Reserve soon to take advantage of this great rate!  Please mention SLA when you make your reservations for these rates.

Hope to see you there! 

03 March 2011

Save the date: 2011 UNYSLA Spring Meeting

The Upstate New York Special Libraries Association proudly presents:

Toot Your Own Horn:  Measuring & Meeting Your Objectives


Date: 8 April 2011
Location: Maplewood Inn, Liverpool, NY
Time: 10:00am-3:00pm


Join us and explore library assessment and marketing.  Learn how to measure the value of your work, and how to effectively express that value to others.   

Proving your worth might just help you with your next promotion or achieving tenure.  Networking with your Upstate NY colleagues won’t hurt either! 

Registration details will be available soon!


01 March 2011

Win Free Student Membership to SLA!

Are you a library/information science student in Upstate New York interested in special librarianship?  Would you like to join the Special Libraries Association?

The Upstate New York Chapter of SLA is offering a FREE one-year membership to SLA and UNY SLA!

Send us your creative ideas on how UNY SLA can actively engage with library/information science students in the Upstate New York area who are interested in special librarianship. To see what UNY SLA currently does, visit our website at: www.unysla.org  

To enter:

  • Send a short essay with your creative ideas
  • Be sure to include your name, email, phone number, address, and the library/information science program in which you are currently enrolled
  • Send all the information above to erin.m.rowley@gmail.com

DEADLINE: April 1, 2011

Winners will be selected and notified by April 8, 2011

Please note: this contest is only open to students who currently attend a school or live in the Upstate New York area.

UNYSLA website has moved!

UNYSLA has moved our website!

We welcome your questions and comments.