Custom in the blogosphere say that bloggers should be posting a lot to create readership. According to Eric Kintz, from MarketingProfs: Daily Fix, that is so "Web 1.0". He postulates that too frequent postings will actually decrease readership. Interesting arguments.
Personally, at least in the case of professional blogs, I think consistency is more important than frequency (of course, quality is important too) - it's fine if you blog once a week only, as long as you do blog once a week. Actually, since I started my new job last year, I've had much less time to blog on my professional blog and I've been struggling on that count. I guess I can console myself with knowing that a majority of my readers use my feeds.
I use the feeds so I'd rather see good content posted irregularly than frequent junk. IMHO.
Posted by: Christina Pikas | Friday, June 09, 2006 at 10:45