For those of you who are members of LinkedIn, you may have seen a new homepage when you logged in. Within this beta version, you'll be able to add customizable modules, receive more updates from your professional network and receive news articles that are popular among your colleagues. According to this article on TechCrunch, these changes were implemented to provide LI users with a reason to return to the site more often. Increasing user engagement and page views would help LI better compete with Facebook and improve their ad revenue potential.
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