By Dr. Karen Takle Quinn , Ph.D.
Why Attend This Event in the Future?
The San Jose, California, Search Engine Strategies Conference & Expo held August 20-23, 2007--one in a series of global conferences--featured presentations and panel discussions covering all aspects of search engine-related use and promotion. It provided a unique setting for attendees to network with search engine industry professionals, newbies, entrepreneurs and marketers. This setting offered the rare opportunity to discuss current, as well as future, trends in search engines and their marketing, analytical and other performance improvement techniques, in addition to participants' past experiences. With a reputation as a lively forum where people learn as much from colleagues as experts, SES San Jose always draws an interesting and enlightening crowd. This year’s meeting environment offered many opportunities to learn the ins-and-outs of search engine marketing not only from top experts but, at times, from the search engines themselves. This popular conference included over 60 panels and sessions on timely topics including video search, link baiting, click fraud, and mobile search.
Please read on for the complete report on SES San Jose '07 and a list of the sponsors' Web sites...
A few session highlights at Search Engine Strategies San Jose ’07 included:
• The Search Landscape - What’s the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? In this session, representatives from major ratings and traffic analysis services shared stats and info on these topics.
• Benchmarking an SEM Campaign - How can you tell if your search marketing campaign is working? What are the current techniques and which ideas should you employ when establishing benchmarks in a rapidly changing and evolving space?
• Video Search Optimization – If you are producing video content, which video search engines do you choose in order to make it available to searchers seeking your type of content? This session also focused on how to make your video more visible within these specialized services.
• One Billion Searchers - The People’s Republic of China is being heralded as the next great frontier on the Web. Eastern and Western companies are rushing to get a piece of the action, but does anyone really understand the marketplace? Leading experts with "feet on the street" in China discussed the marketplace and the impact it is having on the world.
It has been suggested that this conference brought together in one place the most comprehensive group of search engine users, marketing and optimization-related solutions providers plus their potential business partners and affiliates. It even offered updates on the latest event information on the SES Blog.
What You Can Learn:
• How search engines list Web sites for free and through paid placements.
• How to get free "organic" traffic by building a site that pleases search engines and your visitors.
• How efficiently to purchase listings guaranteed to rank your company at the top of search engine results.
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy, and how to get tips on improving conversion if they don't!
• How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines.
• What's coming next in the constantly evolving world of Web search, and how you can profit from those changes.
Who Pulled this Event Together?
Search Engine Strategies is a division of Incisive Media. This San Jose conference was organized, chaired and programmed by Danny Sullivan and his support team. Danny is a recognized authority on search and search engine marketing. Since 1996, Danny has been working with webmasters, marketers, and Web users to help them to understand how search engines work and how to profit from search engines. As the founder of SearchEngineWatch.com, Danny is also widely recognized as a leading resource on search marketing.
This was a well-designed and orchestrated conference. Start now to plan to attend next year. At a minimum, consider the exhibitors as an extra plus in finding additional knowledge and opportunities at this conference.
The Premier Plus Sponsors of the SES 2007 San Jose California Sessions included:
• GenieKnows.com
• Google
• Iprospect
• Microsoft Digital Advertising Solutions
• Ask.com
• AOL® Search
The Premier Sponsors of the SES 2007 San Jose California Sessions included:
• LookSmart
• Findology
• WebProNews
• Domainer’s Magazine
• BtoB
• Direct Magazine
• Hispanic Marketing & Public Relations
• Entrepreneur.com
• Seattle24x7.com
The Association Sponsors included:
• The Email Experience Council
• The Web Analytics Association
• Northwest Internet Advertising Group (NWIAG)
• Search Engine Marketing Professionals of Portland (SEMpdx)
• Search Engine Marketing Professional Organization (SEMPO)
Offical SES Internet Radio Station
• WebmasterRadio.FM
Sponsors
• VC Taskforce™
Exhibitors
• 1-800-FREE411 (Jingle Networks)
• 7Search.com
• ABCSearch.com
Karen Takle Quinn, Ph.D. can be reached at [email protected]
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