As many of you know, SLA has undertaken a detailed study of how our profession is perceived. The study, referred to as the Alignment Project, looked at information services, SLA members, and the language used to describe them. Findings were discussed at the Annual Conference in Washington, DC and in the June 2009 issue of Information Outlook (pg. 33.)
One of the key findings is the lack of understanding surrounding the association name. Special Libraries Association did not test well with any of the groups surveyed for this project. In addition, it does not communicate the strategic value of the contribution our members make to their organizations and clients.
The SLA Board has begun working on some potential candiate names, however, they are anxious to hear from the membership on possibilities. There is a Name Change Wiki on the SLA web site to facilitate this conversation and the suggestion of names. SLA President Gloria Zamora, who spoke at the San Diego Chapter Business Meeting last November, has indicated that proposed name changes could come out as early as this Fall.
Ths San Diego Chapter looks forward to hearing more at our October 9 Fall Seminar about the Alignment Project and its implications for communicating our value.
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