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02 September 2009

The Librarian's Toolbox: Presence with Elena MacGurn

The Power of Inbound Outreach: Effective Tools & Strategies for Information Professionals

Every minute of every day, we are proving ourselves - to our patrons, our organizations, ourselves. This rapidly increasing demand to communicate our value comes with a lot of power. From outreach goals to campaign analysis, this session will equip you with strategies of closed-loop marketing. We will get tactical and share a number of online and desktop tools to boost credibility, relevancy and findability of your content.

Your homework: think about what your outreach aims to accomplish.

Early bird registration for the UNYSLA fall meeting, The Librarian's Toolbox, ends 11 September.
Register online today!

Outreach for information professionals presented by Elena MacGurn, Research & Outreach Specialist at Cornell University.

Elena MacGurn is a Research and Outreach Specialist at the Johnson Graduate School of Management Library at Cornell University. Her professional background includes over six years of corporate experience managing marketing programs for enterprise brands in the online security, content delivery, education and online advertising space. Elena’s consulting engagements resulted in published research for companies such as Cisco and Salesforce.com.
Elena received her Master’s of Business Administration from the San Francisco State University in California. She is a graduate of the Rockhurst University Continuing Education Program and a former Editor-in-Chief for PRSA Informer. 


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